Customer Communication Plans
We can assist you to created customer communication plans targeted at specific milestones and intervals of your app's experience. Currently, only an example Fitness Program Communications Plan is available. Lets discuss how we can assist you.
When | What | Content |
|---|---|---|
Anytime | Feature email | Visualize your success through body measurements. How do you track progress to your health and fitness goals? Do you check your weight by jumping on the scales on a weekly basis? Did you know muscle weighs more than fat, therefore tracking your progress using scales may not be an accurate reflection of all your hard work? The best way to see how your body has changed because of healthier eating or better exercise habits, or both, is to well see your body…. <<insert partner name>> provides you with the ability to capture, track and compare your body’s measurements over time as you progress towards your health and fitness goals. Once captured, along with measurements you also get a 3D model or “avatar” of you, so you can finally “see” the changes to your body as a result of all your hard work. Click here <<insert how to reference link >> to follow the steps on how to capture your measurements. <<insert partner-specific onboarding screens>> |
On Registration | Registration Email Explainer | <<insert partner-specific app screenshot of 3D model track screen with 2 3D models showing visible changes>> Did you know that visualizing your progress towards your health and fitness goals has been proven as one of the best ways to lose weight? No? well science says so, a study from the University of Alicante in Spain found that keeping a photo diary can keep dieters motivated, making them more likely to achieve their target weight. The study also found that in conjunction with photos, capturing body measurements also proved motivational, in particular waist circumference. <<insert partner name>> enables you to capture, track and compare your body measurements, including waist circumference, and total body fat percentage, as well as provide you with a 3D model of yourself. Click here <<insert how to reference link >> to follow the steps on how to capture your measurements. |
1st day of the program | Push Notification
| As it's day 1, time to get a baseline and capture your first set of measurements. Like taking the best Instagram selfie of you, it's important to make sure you understand the key points in capturing your measurements found here <<insert how to reference link >> to get the best, most accurate measurement results. If you don’t follow these key points your measurements will not be accurate. Also for a great baseline, as our scanning technology learns you better over time, we recommend taking 3 – 5 scans in a row as a baseline. This is also a great way to practice following the key onboarding rules as a first-time user. If you need any help contact support <<insert partner support email address>>. |
4th day of Program | Push Notification | A tip for the perfect measurement: To capture measurements easily, you’ll need a flat surface at roughly your hips height such as; a kitchen bench, dinner table, bookshelf, adjustable ironing board, or coffee table plus a few books, depending on your height. If you are having trouble finding the right spot to place your phone, please contact support <<insert partner support email address>> for help. |
8th day of the program | Push Notification | Week 1 complete. Remember: to get the optimal measurement results, make sure you are wearing form-fitting clothing and are following the key image pose steps found here <<insert how to reference link >>. <<insert partner branded side image of examples of elbow and hands in the wrong position. Please note, the base AHI marketing assets shared via AHI marketing asset Dropbox link>> Make sure you have set yourself a regular day/time during the week where you can capture your measurements that are consistent. For example, we recommend first thing on a Friday morning, when you wake up, prior to breakfast, and before the festivities of the weekend commences. |
11th day of the program | Push Notification | A tip for the perfect measurement: On the side image, make sure your feet are together, arms are straight, like a soldier standing to attention, and you avoid twisting your body. |
15th day of the program | Push Notification | Week 2 complete. Did you know that the journey you’re on takes time and is all about the trend? At the start of week 3, and even through week 4, it’s too early to see the big picture on how well you are trending towards your goals, therefore keep up the hard work, and keep capturing your measurements as soon you will see the outcome of your results!!! |
22nd day of the program | Push Notification | Week 3 complete. Time to capture those measurements, if you have not done so already. Now that we have 4 sets of measurements, let’s compare our day 1 vs week 3 measurements. Are there any changes yet? Don’t worry, it’s ok if not, as we have said previously, the trend of your results takes time, keep up the hard work, keep capturing your weekly measurements, and soon you will see the results! <<insert a partner branded compare screen example day 1 vs week 3>> |
29th day of the program | Push Notification | Week 4 complete. With 5 sets of measurements, now is a great time to check out the track screen and see if there are any hints of progress trends to your goals. <<insert a partner branded track screen example day 1 vs week 4>> |
36th day of the program | Push Notification | Week 5 complete. Whilst 6 sets of measurements are a great start, we do recommend keeping up capturing weekly measurements over 3 – 4 months to truly see the outcomes of your hard work. |
43rd day of the program | Push Notification | Week 6 complete. Keep capturing your weekly measurements to see the results of your hard work. A tip for the perfect measurement: On the side image, make sure your feet are together, arms are straight, like a soldier standing to attention, and you avoid twisting your body. <<insert partner branded optimal side photo image>> |
50th day of the program | Push Notification | Week 7 complete. How are your measurements trending? <<insert partner branded waist track screen with 8 weeks of measurements>> |
57th day of the program | Push Notification | Week 8 complete. How do your measurements compare from day 1 to now? Do you see the change you were hoping for? <<insert partner branded compare screen with 2 3D models, 1 day 1 and 1 week 8>> |
